Global lifestyles continue to influence the personal care industry. BASF’s Nordic Beauty Concept is inspired by northern European lifestyle trends – particularly the Danish “Hygge” and the Swedish “Lagom” lifestyles. “Hygge” captures a special moment in your daily routine to make yourself cozy and comfortable, where “Lagom” signifies an overarching minimalistic approach to life. Both lifestyles are suggestive of a soothing and relaxing approach to life. The BASF team has captured an essence of this lifestyle in the Nordic beauty concept in which the formulations are marked with oily and balmy textures that represent a caring and pampering skin and hair care routine.
BASF develops and produces a comprehensive portfolio of raw materials for the Personal Care industry such as effect pigments, emollients, complexing agents, neutralizers, setting polymers, conditioning polymers, rheology modifiers, UV filters, mild surfactants, solubilizers, emulsifiers, and solvents. These ingredients are ideal in color cosmetics and hair, oral, skin and sun care products.
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